Introduction

An SEO and digital marketing agency work in several sectors to help you with the organic positioning of your business on the internet. There are many enterprise SEO services in the market who helps business on the internet.

They take care of on-page SEO, where they optimize the structure of your website, the code and the content so that it is faster and improves the experience of the users. Also, off-page SEO, in these work everything related to link building, local and international SEO, among others.

Finally, content SEO is where they optimize all the content on your page to make it easier to find by your target audience through a study of words, among others.

A digital marketing and SEO agency is also responsible for analyzing and studying your competition to know how they have managed to be well positioned, studying your ‘buyer persona’ and determining your competitive advantages.

Then they perform an SEO audit to know what is wrong with your positioning strategy and what aspects can be improved to achieve the proposed objectives.

Then they look for keywords that help increase traffic and quality conversions. These can be according to the users’ intentions and according to the volume of searches.

They also develop a content plan with optimized texts, which, together with the inbound marketing strategy, create valuable content for your target audience to capture their attention.

They also elaborate quality external links to increase the ranking of your website on Google. And finally, they measure all the results of the strategy to know where they are and study the development and how to optimize the strategy in order to continue growing within the digital market.

Thanks to this process, the Kala agency can create an SEO positioning strategy that guarantees your website’s highest visibility, generates more qualified traffic and increases sales and quality conversions.

Experts in web design

In the same way, these agencies offer a web design service, where they perform different functions that help you have a better image on the internet.

They are responsible for making a personalized web design according to your needs, the sector where your business is located, and its philosophy and values. They are also answerable for optimizing the design to improve SEO, from tags, titles and content, so that you have a good ranking within Google.

In addition, they guarantee simple management of the content of your website or online store through a CMS in WordPress, so that it is not complicated in case you do not have extensive knowledge in the use of these platforms.

And since they offer custom programming, they guarantee an increase in the value of your business, so as it grows and expands, your website can also do it, performing new functions that help boost your project.

Also, the speed and security of your website will be greater since, being a custom-made design, they can optimize their loading speed, which improves the positioning in search engines, offering you greater security against any type of hacker attack.

Once the project is finished, some agencies offer you training at no cost so that you can learn everything about the management of the website or online store.

Advantages

When it comes to web development, you have at your disposal a wide variety of advantages that are very useful for your online business.

The first of these is that they can develop a responsive design. Your website can adapt to the device from which it is accessed, whether it is a computer, tablet or mobile, thus improving the user experience.

They also offer better use of the website, thanks to the fact that they have an intuitive and familiar interface so that the user can navigate most comfortably and find everything they need in an accessible and fast way. Therefore, if your business expands and becomes international, you can have other languages, use different payment methods or currencies, everything necessary so that the website can adapt to the development of your online business.

What else do you offer?

Apart from web design and SEO positioning, an online marketing agency also covers other aspects of equal importance for developing your online business.

Marketing plan

The agency is responsible for developing a plan for the use of online marketing strategies, thus achieving the objectives. How? Studying the market, analyzing the situation and managing the results to generate a workflow that helps you achieve the highest success rate.

Marketing Automation

They are also responsible for automating the different processes, such as database segmentation, creation of workflows and lead nurturing so that your buyer person can follow the sales funnel for subsequent loyalty.

Social Media

In the same way, they develop strategies and manage your social network to optimize communication and help enhance your image in these spaces, generating closeness with the target audience and thus improving their experience, creating trust and reliability.

Paid campaigns

SEM campaigns are an excellent complement to SEO positioning, either in social networks or Adwords and according to the searches they make and the needs of your project.

With these campaigns, the positioning is almost immediate, thus increasing your business’s sales.

Thanks to these services, both in the design of your image on the internet, the positioning in search engines and in internet advertising, SEO and digital marketing agencies are your best allies to help you with the development of your online business.