If you’re a small business, you need to help people find you — whether that’s a brick-and-mortar store or an online operation. One of the best ways to maximize visibility to potential customers is search engine optimisation (SEO) — a key strategy in digital marketing. As a small business owner, you might not have infinite resources, but many SEO companies for small businesses accept budgets both big and small.

The Basics of SEO
Optimizing your website so people can find you is all about directing them there with keywords, and easy navigation, and then keeping them there with engaging content. Imagine you are trying to help someone find your house: you would give them the address (keywords), and basic directions (navigation), then ensure your house was clearly signed so they could attend (easy-to-find content). The principles of SEO, while certainly not as simple as finding an address, have a similar flow for the customer: a desire to seek something, using targeted keywords to find it, then arriving at that online destination and perhaps, converting if the product or service is what they were after. With that said, here are a few simple ways to get started with your SEO small business plan.

Four Things You Can Do Yourself

  1. The Discovery Phase: do a basic competitor analysis, and research relevant keywords (there are free keyword search tools). If you don’t already have a website, this is also the time to reach out to some of the best SEO companies for small businesses to gather quotes on development. SEO is more effective if it begins from the ground up.
  2. Build your Profile: A crucial aspect to put in place for small businesses is your Google Business Profile. It’s so customers can find where you are on Google Maps and will help you rank. TIP: Use your keyword research to optimize your profile with searchable terms.
  3. Respond to Business Reviews: This is an easy one for you to do yourself as a small business owner, and it’s a way to show major search engines that you are worth ranking.
  4. Review your Website: Have a look over your website. Does it load fast? Do you have quality content to boost SEO? What about broken links? Make an action plan, as you may need small business SEO experts to take your web development and SEO game to the next level.

Bring in the small business SEO experts
The best SEO companies for small businesses will have a proven track record of boosting your profits when it comes to digital marketing. They can help with a comprehensive SEO strategy; from fixing SEO issues and creating SEO-friendly content. Begin the journey of optimizing your website with Blurn.com PTY LTD, the global SEO expert with proven small business experience in varied industries.

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