Part of marketing your fashion business is capturing stunning shots of your products. There are various photography styles you can experiment with, expanding your skill set and equipment. Flat-lay photography has become especially popular in recent years, especially for fashion and lifestyle influencers and bloggers.

It is simple and visually appealing, offering a great way to display your products to customers. However, since many people use this style, you need to find ways to make your flat lay clothes images stand out. This article will provide you with some helpful hacks to take your flat-lay clothes photography to the next level.

Pick the Right Background

Don’t underestimate the power of simplicity. Choose a clean, minimalistic background for your shots that complements your brand colors. Minimal backgrounds will help your clothing items stand out more.

Consider getting creative by adding texture to the background using props. For example, a small flower can bring more depth and interest to your flat lay photo.

Symmetry and Balance

Understand the rule of thirds to create a more visually appealing composition. By imagining your frame divided into thirds, both horizontally and vertically, you can place the key elements of your flat lay clothes in more balanced positions. Experiment with different setups to find the arrangement that works best for your clothes.

Also, avoid overcrowding your flat lay. A common mistake in flat-lay photography is adding too many props, which can steal the attention from your main subject. Customers are likely to focus more on the props rather than the shirt or jacket you are selling.

Lighting

Lighting is the heart and soul of photography. Bad lighting will ruin your shots, no matter what photography equipment you use. Natural light is always the best, if you can time it right. Avoid taking photos using direct sunlight, as it will create harsh shadows in your shots.

A pair of softboxes or diffusers is an excellent addition for those running DIY home studios. You can use both to soften the light and reduce shadows. These also provide extra flexibility, allowing you to capture stunning flat-lay photos at any time of the day or night.

Experiment and Try New Ideas

Try different angles to create unique and eye-catching flat-lay photos. Using the same style repeatedly will make your images boring. You need to find ways to excite your customers and encourage them to stay longer on your website.

Also, use accessories and props that complement your fashion items. For example, set sunglasses beside a pair of beach shorts. This is especially important when taking themed photographs for specific seasons.

Another focus should be post-production. Editing is like seasoning—you want just the right amount. Don’t overdo your edits with too many filters. Keep it minimal to maintain the photos’ originality.

Summing Up

Flay lay clothes photography is one of the best ways to display your products to customers. Mastering the skill takes time, but don’t be afraid to experiment different ideas to get the best shots.