5 Ways a Data Analytic Approach Can Propel Your Business Forward

Companies of all sizes ranging from startups to enterprises are starting to recognize the value of data. Data is the key to understanding your business and your target market better. It can help you improve your bottom line, optimize processes, and propel your business forward. This new branch of practical data science is referred to as a data analytic approach.

Given that it disrupts the current business practices, it’s logical to see you having second thoughts about giving it a try. To make the right decision, you need more information. Below you can find five unique ways data analytic techniques can propel your business forward.

Taking the Data Analytic Route helps with Understanding the Competition

To run a successful operation, one must always keep an eye on one’s competitors. Knowing what they are doing can help re-evaluate your strategies and improve your products and services, making them more competitive. However, tracking competitors can be very challenging if you use traditional methods. This is where data analytic tools can be of great help.

Imagine being able to identify all action plans of your competitors and analyze each one of the plans. That’s something only a data analytic approach can offer. You will be able to discover their KPIs, interpret the data behind every metric, and use it to come up with the most efficient business strategy. Combining your own and the competitors’ data can help you stand out from the crowd and gain a competitive advantage.

Generate New Leads

Your lead generation strategies are as good as the data you based them on. Yes, your experience and gut feeling still play a role here to some extent. However, they expose you to certain risks that go hand in hand with biased business decisions. That’s something real-time data integration and a data analytic mindset can change for good, especially in the long run once you decide to use analytics on a day-to-day basis.

Your communication with the potential customers, social media activities, and numerous prospects’ touch-points with your brand provides important information to feed your next data analytic initiative. The data can help you better understand your prospects and equip your sales and marketing teams with the information they need to generate and capture high-quality leads.

Discover New Market Opportunities

You can also help your business discover new market opportunities through data analytic techniques. Businesses can turn a new page in their operations if they have access to the right data. The two most critical data sets are related to intent data. One data set is more focused on the market as a whole, and it’s used to predict market growth. The other one is more oriented towards customer profiles and behavior. It helps identify and predict buying signals.

Intent data and data analytic tools make a powerful synergy. First, it enables predictive analytics, which is very important when it comes to making strategic plans for the future. The more immediate benefit is being able to assess the market. With intent data and analytics, companies will be able to discover new market opportunities and come up with plans to seize them before the competitors do.

Gauge the Customer Sentiment

Customers are known to talk about the companies they like. The same applies to the B2B sector because business partners also have their impressions about the businesses they rely on in their operations.

Imagine being able to gauge the customer or business partner sentiment. It will help you assess where your company stands, what you are doing right, and what you are doing wrong.

However, the only thing that can make sense of the customer sentiment data is a data analytic approach. You will be able to get reports and learn how your strategies affect how your business partners or clients see you. With actionable data at your disposal, you can fine-tune your strategy to achieve desired results.

Enable Data-Driven Marketing Campaigns

Finally, we arrive at your marketing campaigns. In order to become successful, your marketing campaigns have to be well-researched and planned. To do it, you need data, and to make use of the data, you need analytics. With analytics tools, you can assess the performance of your past marketing campaigns and discover what went wrong.

Additionally, you can now introduce the personalized element to your marketing initiative with a capacity to process big data. It can help you address the needs and wants of your individual clients and start building an image of a trustworthy and caring brand. The best thing about data in marketing is that it can power all types of campaigns ranging from SEO and email to social media and paid ads campaigns.

There you have it. Data and analytics are two very powerful tools that every business should have in its arsenal. It’s important to note that they come in a pair because you can’t make much use of data if you don’t run it through an analytics platform. But once you do, you can rest assured that you will be able to understand competitors better, generate new leads, discover new business opportunities, and enable data-driven marketing.