How to Find Influencers for Your Brand
In today’s digital era and evolving social media landscape, influencer marketing has become a powerful strategy for brands who are expanding their reach online. But finding the right influencers can be a hard challenge for many starting brands. Don’t worry much as this guide will walk you through everything you need to know about finding the perfect influencers for your brand.
Table of Contents
What is Influencer Marketing?
Influencer marketing is what we know of as the process where brands partner with influencers to have their products and services promoted. Before, influencer marketing wasn’t that big of a choice, as most brands were familiar with the traditional way of marketing. But as the social media landscape has been expanding recently, the majority of brands have started seeing its significance.
The majority of these influencer marketing campaigns come with many different benefits both for the influencer and the brand. For most, these types of campaigns can help both the influencer and brand to reach new audiences. The campaigns are also effective in increasing their online brand awareness. At the same time, it is the quickest way for brands to build trust and credibility online as most of the viewers trust the influencer.
Best Two Ways to Find Influencers
1. Find Using Gleemo Influencer Search Platform
As the demand for marketing campaigns grows, the market offers many influencer marketing platforms. One of the trusted platforms by many brands is Gleemo – a powerful tool designed to simplify influencer discovery and collaboration both for brands and influencers. Aside from that, Gleemo also provides analytics and extra tools to help both brands and influencers.
Steps to Find Influencers with Gleemo
Step 1: Once you log into Gleemo, you can use filters to narrow down potential influencers based on your marketing goal.
Step 2: Then you can analyze detailed profile reports and save before reaching out to fit influencers.
Step 3: Bulk save for efficient outreach and management.
Why do people choose Gleemo?
You can search for specific industries and find influencers through Gleemo’s extensive influencer database for free. Despite lack of influencer relationship managment tools such as chatbox, Gleemo, a new but powerful influencer finder allows you to find influencers precisely under different niches and markets. This allows you to target specific influencers that are perfect for your brand.
Key features
- User-friendly interface and filters
- Comprehensive influencer database with Amazon included
- Audience insights and detailed influencer analytics to help you make informed decisons
- Campaign management tools
2. Find on Social Media Platforms
One of the basic ways to find the right influencers for your influencer marketing campaigns is to browse through different social media platforms. Platforms like Instagram, YouTube, and TikTok are the perfect platforms to start searching for your next influencer.
Another way is to scan through different accounts with high engagement rates. Higher engagement rates mean that the influencer is effective in hooking their audience to purchase or click on links through their content.
Lastly, look for native content online that aligns with your brand values and the style of content that you are looking for.
Types of Influencers and Sizes
1. Nano Influencers (1,000 – 10,000 followers)
Although these influencers have lower follower counts, they tend to have higher engagement rates because of this. Also, these influencers focus on a very specific niche or are new to the platform. As a business, these influencers can be cost-effective to conduct influencer marketing campaigns as payment per campaign can cost less than larger personalities.
2. Micro-Influencers (10,000 – 100,000 followers)
Influencers in this range usually have more targeted audiences. Their viewers are most likely to purchase or click on something that they promote on their platform. At the same time, marketing campaigns with micro-influencers are cheaper to operate. Partnerships with them are excellent for engagement and are cost-effective.
3. Macro Influencers (100,000 – 1,000,000 followers)
Moving forward, macro-influencers have either been on the platform for a long time or have gained popularity quickly. Because of their follower count, influencers in this range tend to have a broader reach and can span not only a single niche or industry. This makes partnerships for influencers in this range perfect if your brand aims for professional quality content but at the cost of a higher price.
4. Mega Influencers (1,000,000+ followers)
With a higher follower count, influencers in this range are considered to have celebrity-like status and are respected by many viewers. With their massive audience, it’s sometimes a hit or miss when partnering with these creators as most of their viewers range from different industries. Even if the collaborations are expensive, you have the chance to boost your business to another level if you partner with the right influencers.
Finding Influencers in Your Niche
Leverage Content Discovery
Content discovery is the method to identify content on social media that aligns well with your brand’s or business’s existing marketing materials. This way, you can easily find and partner with influencers who have the right idea of what the strategies are related to the niche.
For example, when you partner with a tech influencer and your business is related to beauty products, the content might be ineffective because the influencer is not familiar with the niche. But, if you find the right influencer, then your marketing campaign might perform well, all because they have a basic idea about the trends related to the niche.
Maximize ROI in Influencer Marketing
In social media influencer marketing, success for a campaign is related to setting clear and measurable goals for your campaign. Rather than considering follower count, brands should prioritize genuine engagement by checking likes, comments, and shares.
As you find the right influencers to work with, your business needs to consider building long-term relationships with the influencers. This is crucial as influencers should be observed as strategic partners and not just advertising channels. They should be compensated fairly beyond monetary transactions.
Also, rigorous performance tracking is essential, utilizing unique tracking links to precisely measure conversion rates and inform strategic adjustments.
Conclusion
Finding the right influencers doesn’t have to be a complicated process. By using tools like Gleemo, and understanding different influencer types and strategies, you can create powerful marketing campaigns that resonate with your target audience.
