When visitors come to your website, they will be interested in the content that is present on it. It is important not only to keep potential customers active but also to turn them into satisfied companies and customers. Before doing this, you need to understand your customer, their actual needs, and key expectations. The success of your business depends largely on your ability to understand who is visiting your website. The more information we have about our website visitors, the better we can adapt our offers and content to your needs with effective website visitor tracking tools. Access to information helps you make informed decisions about customer segmentation, marketing campaigns, and conversions. The best way to do this is to track your website visitors. Google Analytics seems perfect for this, but it’s not about tracking visitors. Google Analytics allows you to track the actions of website visitors to identify potential customers and learn more about their behavior. This allows you to maximize your business revenue and understand how they interact with your website and where they come from. There are two key effective ways to track visitors.

The main indicators of Google Analytics reporting. The results of Google Analytics are displayed in the form of reports. The report contains all the statistics and metrics about what is happening on the website you are tracking with the tracking code. Here’s a quick introduction to the seven most important metrics used in Google Analytics reports. Session: A description of a single visit to a website and the algorithm of key actions a user performed during that visit. A single user can create at least multiple sessions by repeatedly visiting a website. Each session ends after 30 minutes of website inactivity or at midnight each day. If a user lands on a regular search results page and stays there, and also visits a paid search results page, the second visit is considered a new session. Users: This is the number of unique Internet users who visit your website. It’s great to see this trend reflected in the conversion numbers. Views include all views of any page on the website. For example, a user can access 5 pages in one session. This counts as 5 views. Pages/Visits: This is a key metric that helps determine user activity during a session. This is the ratio of rounded impressions to sessions. Expensive does not necessarily mean better. This could mean that users are having trouble finding the information they are looking for on your website. Average Session Duration: The approximate time users spend on your site. Using these key tracking metrics, you can gauge what content you’re publishing is most interesting to your target audience and what content they’re most engaged with. Bounce Rate: The percentage of sessions in which the user only browsed the page and left the session without interacting. Percentage of new sessions: This is the percentage of all sessions from different users. Sessions created by the same user multiple times are not included here.

Web traffic tracking

The Internet is full of tools for monitoring user behavior across all channels, from websites and landing pages to email and social media. By using various website visitor tracking tools, you can understand how visitors interact with your brand online, thereby improving your current marketing strategy. Each tool has a specific purpose and task. Some solutions focus on click-through information, while others focus more on the advertising aspects of SEO or user behavior. It’s important to choose the best tools for visualizing user behavior on the channels you use regularly. In the past, online companies had limited information about their website visitors. We cannot monitor and analyze the behavior of visitors in real-time and lose profitable business opportunities for the active development of our business environment and the implementation of successful marketing actions. However, the advent of website visitor activity tracking tools has allowed companies to better understand how visitors interact with their websites. This tool for identifying unique visitors allows businesses to track visitor activity in real-time so they can make informed decisions about their sales and marketing strategies, and get more useful information on this website. You can also ensure proactive communication and engagement with customers, providing personalization based on their actual needs and real-time support. As the pandemic accelerates digital transformation across industries, these monitoring tools become even more important for companies looking to stay ahead of the competition.

What data can we get?

Placing analytics code, such as Google Analytics, on our website gives you access to over 100 different elements and analytics. From your website’s daily traffic to your geographic location and traffic source. However, when using external tools, the available statistics are limited to basic parameters such as the number of keywords, types of keywords and traffic to the most popular articles on your website or blog.

Why should you use complex statistics?

Access to complete and reliable internal and external statistics is very important today. They allow you to improve the results of your website and create transparent reports about your business goals. Using full statistics can help, among other things:

Analyze your audience – you can carefully check their statistics such as gender, location, age and other parameters.

Analyze time statistics – a complete analysis of the visibility of our website on the Internet. This allows us to determine whether our business is profitable for you.

Effectively implement marketing – SEO positioning, advertising campaigns, social media marketing and more. With statistics, you can perform business and marketing activities much more easily.

Analyze errors that occur on your website.

How can I view statistics and the number of visits to my site?

There are many key ways to check website statistics, but you just need to know the tools available. The most popular simple and free solution for new website owners is Google Analytics. This is a popular, reliable service from Google. Just create an account, add your website and analytics code. The statistics are very comprehensive and allow you to determine the possibilities and goals of personalization of your website. Here you will find everything you need including visits, website statistics, connection sources and much more.

Offline visitor tracking

Offline visitor tracking is a modern and quite effective method used by business owners to painstakingly collect data about customers and visitors. This data can be used to better understand your behavior, preferences, and overall user experience. By looking at customer behavior, retailers can track key metrics such as number of shopper visits, length of visit, products purchased, and product ratings. This important marketing information can be used to tailor marketing campaigns and product offerings to better meet current customer needs. By collecting this data offline, companies can gain valuable information about their customers without using online surveys and marketing analytics tools. Offline visitor tracking allows for more accurate data collection as it is based on real-time observations. It also allows companies to connect directly with their customers and build relationships with them through a deeper understanding of their current business needs. Offline visitor tracking is a valuable tool for businesses that want to learn more about their customer’s behavior and preferences.

Both B2C and B2B companies need to monitor the progress of campaign tracking and logs. However, there are additional requirements for B2B companies to link the customer journey to individual accounts. This is done through company identification, which involves comparing the visitor’s IP address to a database to identify the company they work for. In addition, lead tracking is used to bring individual leads into the customer journey when they participate in chats, newsletters, or fill out forms that are presented on a company’s website. This can be a difficult task, but any good visitor-tracking software should be able to do it successfully.

Marketing benefits of the processes of careful tracking of the actions of web visitors

When you want to improve the performance of your website and optimize your sales channels, visitor tracking is one of the most optimal ways to do it. Visitor Activity Tracking allows you to view up-to-the-minute statistics about how visitors interact with your site, which pages they visit, how long they stay on each page, and more. The marketing benefits of tracking website visitors include The ability to reach as many of your target audiences as possible. By tracking the specific actions of visitors to individual websites, you can gain valuable insight into where traffic is coming from and which marketing efforts are most effective. These valuable insights will help you create better marketing campaigns to attract more audiences and increase your reach.

Increase your conversion rate

By analyzing how potential customers interact with your website, you can identify areas where improvements can lead to increased conversions. By carefully tracking visitor activity, website owners can make small changes that can have a big impact on conversion rates.

Improved user experience

Tracking a user’s journey through your website can show where a visitor can quickly land or go. This indicates that something needs to be changed to improve the user experience. Additionally, analyzing user feedback can provide valuable information on whether further changes are needed to ensure an ideal user experience.

Increase traffic and reduce sales cycle time

By using data to support optimization strategies such as SEO and AdWords campaigns, companies can increase website traffic and increase efforts by delivering targeted messages that meet specific current customer needs and shorten the sales cycle by generating leads. You can respond faster with effective marketing campaigns.

You can reduce your advertising costs

Advertising is expensive, but with well-targeted and effective digital marketing strategies, companies can maximize their return on investment and direct expensive paid advertising to channels that have the greatest positive impact on conversion. These actions save your marketing budget. Using web analytics data can also help organizations decide when to exit a certain marketing channel or use the resources needed to maximize success in other channels.

Get valuable ideas for creating new content

By tracking user behavior on your website, you can discover and create new content that is of greater interest to your users. For example, if you have a blog as part of your SEO strategy, you can use user tracking to find out how long visitors spend on that page. The longer a user stays on this page, the more likely they are to read this blog. Also, don’t forget to read comments on blog posts to gauge their effectiveness.